If you happen to be a lawyer, an accountant, or a mortgage broker, harnessing the power of a well-designed website can prove highly advantageous. Such a platform facilitates heightened visibility, bringing in potential clients who were previously out of reach. Nonetheless, the challenge remains: how can professionals build a website that is both effective and lucrative?
Creating a website: for who?
The creation of a website is relevant for every occupation. Professionals have a dual objective: ensuring easy discoverability and seamless communication channels. A website serves as a platform to elucidate their expertise to potential clientele. This can be achieved by sharing captivating visuals, videos, comprehensive descriptions, notable past projects, attained outcomes, testimonials from satisfied customers, and a user-friendly contact form for requesting quotations, among other elements. The amalgamation of these components aids in enhancing the company’s reputation and image, paving the way for its growth.
Professional websites for all budgets
You don’t have to go all out with an outstanding website comprised of five pages and numerous sections. Surprisingly, a single-page website will suffice to yield a compelling outcome.
A One-Page website
When working with limited budgets, we highly recommend considering a “one-page” website. This particular style condenses all the essential information onto a single page, offering an efficient and trendy design that cuts straight to the chase. Users tend to appreciate it because they can quickly find the information they need without sifting through excessive details or navigating through a lengthy menu.
To create a successful one-page website, it’s crucial to consider what your new visitors are seeking. Are they interested in your store’s address and opening hours for an in-person visit? Perhaps they want to explore your product range and prices to place an online order. Or maybe they’re looking for information about your expertise to ensure you can meet their specific needs. Including customer reviews to reinforce your credibility can also be beneficial. By conducting this analysis, you’ll gain clarity on what to prioritize and showcase on your page.
Take advantage of our free tool to discover the cost of a one-page website!
A blog to attract visitors
A static website that remains unchanged and lacks regular updates will have minimal chances of receiving favorable search engine rankings. The solution lies in establishing a blog where you can consistently publish articles pertaining to your niche. By consistently generating relevant content, search engines will recognize your website as an authoritative source within the field, leading to improved rankings for desired keywords.
This effect becomes even more potent when other websites link back to your articles, contributing to your backlink strategy. Put simply, the more your site is referenced and mentioned by other reputable sources, the higher search engines will prioritize it in their results. As stated by PIC Digital, “companies that maintain a blog experience of 97%, increase in backlinks to their site and have four times more pages indexed by Google.” Consequently, your Google ranking will undoubtedly witness significant improvements!
The advantages of a blog
Creating a blog brings forth numerous benefits. It breathes life into your website, enabling you to share company news, offer distinctive and captivating content that sets you apart, and foster a trustworthy relationship with your customers. A blog holds relevance and interest across all professional domains. Take, for instance, Bruno Gagnon St-Aubin’s blog—a mortgage broker who has established himself as an authority in his field through a wealth of informative and comprehensive articles.
The content of a professional site
Regardless of the nature of your site, blog, one-page, 5-page, etc., you must put quality content on your pages and ensure good visibility. Here are the different methods you can prioritize:
Writing SEO articles
When it comes to your website, don’t hesitate to display the social media platforms you’re active on and provide direct links. However, avoid creating accounts on every social network with the hope of achieving breakthrough success. It’s crucial to understand your target audience and carefully select the social networks that align with their preferences. If you’re interested, we have an article that looks into the various user demographics across different social networks.
Furthermore, it’s important not to indiscriminately publish content. Adapt your content to suit the specific platform you’re using. Employing a social media manager, such as our marketing agency “Ton Consultant”, can be immensely beneficial. We also have an article that provides insights on crafting effective Facebook ads using relatable language.
Update your site and make continuous improvements
After setting up your professional website, the next step is to ensure regular updates. It’s essential not to overlook the importance of making periodic enhancements in terms of design, functionality, and content. Images play a significant role on your website, contributing to its overall aesthetics and enabling readers to quickly grasp your services or products.
If you lack high-quality photographs, purchasing them online is a convenient solution. Numerous image banks offer vast collections of exceptional photos and images, guaranteeing you’ll find the perfect fit for your needs.
Feel free to check out our article on “website improvement” for further insights and recommendations.
Indicate legal notices
Some professional websites are now required to indicate some information in their legal notices. These obligations are mandatory in certain countries, such as in Europe, while they are merely recommended in others, like Canada. Regardless of the legal framework, these mentions serve as a trust-building element for your customers, allowing them to gain a better understanding of your identity and how to reach you.
To assist you in crafting your legal notices, you can adhere to the European guidelines outlined in the General Data Protection Regulation (GDPR). These guidelines vary based on your status (individual or company) and your business activity (commercial, artisanal, regulated). Additionally, there are online tools available that can generate legal notices to simplify the process.
Adapt your site for mobile use
In today’s digital landscape, the widespread usage of mobile phones and tablets for browsing websites is undeniable. Ensuring that your website is “responsive” is of utmost importance, meaning its content can be easily accessed and navigated on smaller screens. By making your site responsive, you enable your customers to conveniently access your content from anywhere, as long as they have an internet connection.
A responsive website also serves as a valuable asset for your SEO strategy. Google, in particular, places increasing emphasis on user experience, with responsiveness being one of its main criteria.
For website creators, it is crucial to plan and develop a comprehensive site that effectively showcases all the services and products you offer in a clear and concise manner. If you require assistance with your website creation project, Ton Consultant, a marketing agency, is available to support you. Feel free to contact us for further discussions and to explore how we can assist you.