Press Releases

Press releases as an SEO and authority tool

A press release isn't just PR — done right, it's a search asset. Each pickup is a mention, often a link, and a signal of credibility that strengthens your authority. And because AI engines pull from news and authoritative sources, those mentions increasingly feed your AI visibility too.

The key phrase is “done right.” A release that reads like an ad gets ignored; one written like real news, with a genuine angle, gets published. We focus on the latter — newsworthy, well-written releases that editors and algorithms both take seriously.

Writing a release that gets picked up

We find the angle: what about your news is actually interesting to a reader, not just to you. A new location, a milestone, a hire, an award, a local initiative — we frame it as a story worth running, with the structure, headline and quotes that newsrooms expect.

Everything is written to media standards: clear, factual, properly formatted, with the right keywords woven in naturally for search without ever sounding promotional. The result reads like news because it's built like news — which is exactly why it gets distributed.

Distribution that earns real mentions

Writing is half the job; placement is the other half. We distribute your release through channels that produce genuine pickups — relevant outlets, local and industry media, and authoritative wires — so it earns mentions and links that actually carry weight, not just republished noise.

Each pickup compounds your authority and widens the footprint of your brand across the web. Over time, a steady cadence of newsworthy releases builds a body of credible mentions that supports your rankings and your reputation at once.

Authority, AI visibility and reputation

The mentions and links from a strong release strengthen the same authority signals your SEO depends on — and they help AI engines recognize you as a credible, citable source. It's one piece of work that pays off across classic search and AI answers.

There's a reputation dividend too: appearing in real publications builds trust with customers, not just algorithms. We help you turn genuine news into visibility you can point to — on Google, in AI answers and with the people deciding whether to choose you.

On-site content and SEO: the work that ties it together

Whatever the service, SEO runs on content: without well-written, well-structured pages, no strategy produces lasting results. That's why our SEO always includes content and on-site optimization. We write and optimize your page content — titles, headings, tags, internal links — so it answers exactly what your customers search for, in Google and in AI answers.

And when pages are missing to cover a search intent, we create new ones that are relevant to your audience: service pages, city or neighbourhood pages, blog articles. That's the purpose of our SEO content and copywriting service, which naturally supports every engagement we take on.

What you get

Every engagement is tailored to your reality, but here's what's generally included:

• Angle and story development for your news
• Media-standard press release writing
• Natural keyword integration for search
• Distribution to relevant and authoritative channels
• Real mentions and links earned
• Authority and AI-visibility signals
• Reporting on pickups and coverage