Complete SEO Audit

Two audits, two complementary angles

A site that underperforms in Google can suffer from two very different kinds of problems. On one side, on-page optimization: your content, your user experience and your interface. On the other, the technical foundation: what Google's crawlers run into under the hood. We treat them with two distinct audits, so we aim precisely instead of guessing.

You can start with the one that matches your need, or run both for a complete picture. Either way, the deliverable is concrete and actionable: not an automated 80-page report no one reads, but prioritized recommendations you can apply — on your own or with us. You stay in control of what happens next.

UX/UI audit: the on-page optimization that converts

This is our improvement report, and it's hands-on. We go through every page of your site and note each detail using a simple colour code: what works, what hurts your on-page SEO, and what slows your visitors down. Every observation comes with a clear, doable suggestion you can act on.

The goal is twofold: improve how your pages rank in Google through on-page optimization, and lift your conversion rate by removing experience (UX) and interface (UI) friction. The report explains every term it uses — it's built to be understood and applied by anyone on your team, not just a specialist.

Technical audit: what Google actually sees

We check what Google's crawlers encounter when they visit your site: crawlability, indexing, robots.txt, XML sitemap, canonical tags, redirects, 404 errors, page depth, internal linking and structured data. Every technical element that can block your rankings gets reviewed and documented.

We also measure your Core Web Vitals — loading speed, visual stability and responsiveness — using Google's field data. These signals weigh in the ranking and decide how many visitors stay instead of leaving before they ever see your offer.

Keywords, competition and a roadmap

Whichever audit you choose, we tie the recommendations to your market. We identify the keywords your customers actually type, their intent and your most profitable opportunities, then compare your site to direct competitors to surface the easiest blind spots to exploit.

Everything funnels into a prioritized roadmap: actions ranked by impact and effort, with a live walkthrough to discuss the findings and answer your questions. It's the starting point of any serious SEO strategy — and it keeps you from spending in the wrong place.

On-site content and SEO: the work that ties it together

Whatever the service, SEO runs on content: without well-written, well-structured pages, no strategy produces lasting results. That's why our SEO always includes content and on-site optimization. We write and optimize your page content — titles, headings, tags, internal links — so it answers exactly what your customers search for, in Google and in AI answers.

And when pages are missing to cover a search intent, we create new ones that are relevant to your audience: service pages, city or neighbourhood pages, blog articles. That's the purpose of our SEO content and copywriting service, which naturally supports every engagement we take on.

What you get

Every engagement is tailored to your reality, but here's what's generally included:

• UX/UI audit: page-by-page review with a colour code
• Concrete on-page suggestions (content, UX, interface)
• Technical audit: crawl, indexing, structure, structured data
• Core Web Vitals analysis (speed, stability, responsiveness)
• Profitable keyword research and competitor analysis
• Prioritized roadmap (impact and effort)
• Clear report + live walkthrough of the findings