Technical SEO

The foundation rankings sit on

You can write excellent content and earn great links, but if Google struggles to crawl your site, render your pages or understand your structure, the results never come. Technical SEO is the groundwork that lets everything else pay off — it rarely makes headlines, but it's where many stubborn ranking problems actually live.

We start by seeing your site the way a crawler does: which pages it can reach, which it ignores, and what's wasting its time. Then we clear the path — so the pages you care about get found, understood and ranked instead of buried.

Crawlability and indexing

We audit how Google discovers and stores your pages: robots.txt, XML sitemap, canonical tags, redirects, 404s, crawl depth and internal linking. We find pages that should be indexed but aren't, and pages that are indexed but shouldn't be — both quietly cost you rankings.

Then we fix it: clean redirects, correct canonicals, a sitemap that reflects reality, and an internal link structure that points authority toward the pages that matter. The goal is a site Google can read fully and rank fairly.

Core Web Vitals and speed

Speed and stability are ranking signals and conversion drivers at the same time. We measure your Core Web Vitals from Google's field data — loading (LCP), interactivity (INP) and visual stability (CLS) — and pinpoint what's dragging them down: heavy images, render-blocking scripts, bloated code or slow hosting.

We prioritize the fixes that move the needle, from image optimization and caching to script and code cleanup. A faster site doesn't just rank better — it keeps the visitors you worked hard to attract from leaving before they see your offer.

Structured data and a clean architecture

Structured data (Schema.org) removes ambiguity: it tells Google and AI engines exactly what your pages are about — a service, a local business, an article, an FAQ. Done right, it improves how you appear in results and increases your chances of being surfaced in rich results and AI answers.

We pair it with a logical site architecture: clear URLs, sensible page hierarchy and internal links that group related content. A clean structure helps both search engines and visitors find their way — and makes every other SEO effort compound faster.

On-site content and SEO: the work that ties it together

Whatever the service, SEO runs on content: without well-written, well-structured pages, no strategy produces lasting results. That's why our SEO always includes content and on-site optimization. We write and optimize your page content — titles, headings, tags, internal links — so it answers exactly what your customers search for, in Google and in AI answers.

And when pages are missing to cover a search intent, we create new ones that are relevant to your audience: service pages, city or neighbourhood pages, blog articles. That's the purpose of our SEO content and copywriting service, which naturally supports every engagement we take on.

What you get

Every engagement is tailored to your reality, but here's what's generally included:

• Full crawl and indexing audit (robots, sitemap, canonicals, redirects)
• 404 and redirect cleanup
• Core Web Vitals analysis and fixes (LCP, INP, CLS)
• Speed optimization (images, caching, scripts, code)
• Structured data (Schema.org) implementation
• Internal linking and site architecture improvements
• Clear before/after reporting